One of the first things to consider with any Logo or Website design is going to be Color!
Color has the power to calm, comfort, energize and inspire. It is very important to feel positive about the colors used in your website and also to understand what they may be communicating to your audience. There are tons of options for color and design that it’s often hard to know where to start.
So, what color should your website, blog, and overall branding be? It’s easy to go for your favorite color but before you do, consider that your favorite color may communicate the wrong message to your clients or customers and when working with a designer to create your website or blog, it’s important you all are in agreement.
Even after you’ve chosen the perfect shade that speaks to you and communicates what your business is about, finding hues that complement your website’s focal points perfectly is not always easy. Read through these interesting color facts to help you make your decision:
The Color Effect:
Using the right colors can be an influential way to communicate our message and each color has a unique underlying meaning:
Pink – gratitude, health, delicate, femininity, innocence and softness
Red – adventure, aggressiveness, passion, strength, love, energy and vigor
Green – tranquility, harmony, nature, renewal, crispness, health and freshness
Orange – adorable, creativity, fun, youthful, cheeriness and warmth
Yellow – happiness, joy, curiosity, positivity, playful, caution and cowardice
Brown – utility, earth, natural, roughness, seriousness and subtle richness
Blue – loyalty, power, success, calm, authority, dignity, security and faithfulness
Purple – sophistication, fantasy, spirituality, costliness, royalty and mystery
Gray – humility, respect, authority, practicality, stability, dullness and moody
White – simplicity, clean, innocence, purity, truthfulness, contemporary and refined
Black – seriousness, conservative, tradition, distinctiveness, boldness and classic
Interesting Color Facts:
Red and orange can increase your appetite, which is why many popular restaurants decorate with this color.
Red can also increase your blood pressure and respiration rate, and it usually stimulates us to take immediate action.
Green is believed to increase concentration.
If you’re thinking about losing weight, surround yourself with the color blue. Blue is often an appetite suppressant. It’s also a calming color, which slows down the urge to eat.
Take a look at these color links for a wealth of information on color:
Colorcombos.com is the perfect place to start, if you want to test a combination of colors for your design project,. You can match colors exactly how you want them and simply send the codes to your designer so that you will have these exact colors in your design.
Color Scheme Designer: It has a huge variety of palettes that display complementary matches that can easily be exported into color codes for your website project.
COLOURlovers is a creative community where people from around the world create and share colors, palettes and patterns. A perfect little spot to discover ideas.
ColorMatters.com is an excellent site with a basic introduction to color concepts, why color choices matter, how different combinations can affect the harmony of a design and which colors are complementary.
Color Palette Generator – just add your favorite image and this sweet generator will generate a color scheme from the colors in the image.